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Nacho Fries:
Fry Force



Driven by her brother’s disappearance, a woman vows to protect the world and what it holds dear: Nacho Fries.

Taco Bell made its debut at the premiere of the 2021 Tokyo Olympics. The strategy behind this integrated campaign was to steer away from stereotypical sports marketing likely to run this summer, and instead venture into a new space with the goal of surprising fans by highlighting the culturally relevant genre of anime.

Client: Taco Bell
Agency: Deutsch LA
Produced by: PsyOp
Animated by: Yapiko Studio (Japan)



Film







Time Out
Mashed
Thrillist

“An epic new anime series akin to Neon Genesis Evangelion” “Practically an entire movie in itself”
“Order up some Nacho Fries and become an honorary member of the Fry Force”



Critic’s Choice


Loaded Nacho Fries


 Teaser




Engagement

The most engaging Taco Bell Campaign EVER.


Even with no real media driving to our spot, we still got over 840,00 views, 53,000 likes, and 8,800 comments. Anime fans got really hyped, and some reaction videos got over a million views on their own and even fandubs.



Change.org Petition

Fans were so impressed with the trailer that they launched a change.org petition to turn it into a full-length movie, highlighting the potential of a marketing campaign to inspire and engage an audience.

Livestream
The first-ever appearance of a Vtuber in a TV commercial.

The spot taps into the VTuber community, featuring Gawr Gura, who recently became the most subscribed Vtuber in the world with over 3M subscribers.

We even did a live stream on her YouTube channel where she talked about her experience on the spot.  






Movie Poster



TikTok Takeover
We took over the TikTok anime community.

The anime TikTok community has over 294.5 billion views. It is massive. We launched the campaign by picking top anime influencers to do what they do best. We even saw fans start making their own content. Like this Rei-inspired cosplay.