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G in a Bottle


19 Crimes and Snoop Dogg have teamed up again to launch the franchise’s first sparkling wine. Bringing his West Coast persona to life, Snoop appears as a genie — or ‘G’ — living inside a gold-foiled bottle, complete with luxury décor and bubbles. When the bottle is uncorked, the Doggfather shows up to get the party started, embodying the fun, celebratory vibe of Snoop Cali Gold sparkling wine.

Client: 19Crimes
Agency: Observatory LA
Produced by: ArtClass



Film





AR Experience

The world’s first rapping wine label.

Taking the experience a step further, the campaign introduces 19 Crimes’ first-ever rapping wine label. By scanning the QR code on the back of the bottle, Snoop comes to life, delivering lines from his hit track, “Who am I (What’s My Name).” This innovative feature not only entertains but also highlights 19 Crimes’ commitment to pushing the boundaries of traditional wine marketing.