Live From
The Upside Down


For the Stranger Things Season 4 launch, we turned bags of Doritos into portals to the Upside Down for fans to attend the first music concert streamed from another dimension: “Live From The Upside Down.” Your favorite ‘80s artists didn’t fall into obscurity. They were dragged into an alternate universe, where they’ve been until Doritos opened the portal to the Upside Down.

Client: Netflix + Doritos
Agency: Observatory LA
Produced by: Hungry Man




Case Study








Forbes
Billboard
People

“Unconventional and clever” “The scariest alternate
universe in the midwest”
“An iconic spooky spectacle”





Backstory


Promo




Full Concert




Poster  


TikTok