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NFTacoBell



The world was buzzing about NFTs - so we felt it was the perfect opportunity for Taco Bell to engage with fans in a new space before other brands got there.

Taco Bell introduced NFTacoBell - a first-of-its-kind collection of Non-Fungible Tacos and sold them for $1.79 (Yes, the price of a crunchy taco). Our entire collection was sold out in less than 30 minutes. Buyers were surprised with Free Taco Bell for a year. Resale values of the NFTacos hit $200K and 100% of the profits earned are donated to Taco Bell Foundation, Inc.

Client: Taco Bell
Agency: Deutsch LA



Case Study




1.4 Billion Impressions

200K
Reselling Price

Sold Out
in 30 Min




Mashed
Business Insider

“Buying a Taco Bell NFT is like buying an original Picasso” “Taco Bell just became the first brand to jump into the NFT trend”